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Nike distributed the ad. They are a well known athletic company who sponsors many profession athletes.
Words and images are used in this advertisement, but it doesn't actually show the product.
The visual text assumes that the audience knows that cheetahs are fast. It also assumes that people want to run faster. The ad is geared towards runners, who want to increase their speed. The ad assumes that people know that Nike is a company that produces running equipment. There is no product being shown here, but it is assumed that the ad is talking about running.
The overall impression that I get is that Nike wants me to believe that they are the master of speed and if I buy their product it will make me faster.
I have a neutral emotion to this ad. I don't hate it, but I don't like it. It's not very effective.
My eye is drawn first to the words, then when I look at it for a couple seconds I see the Nike swoosh on the cheetahs fur. I am assuming that Nike wants us to believe that they can make even the fastest land animal faster with their product.
The foreground is the cheetah in mid sprint with the grasslands blurred behind it. On the top and bottom in black and white are the words, "What's the secret of speed? Ask the master." and Nike's logo and name. The words are all the same size, with exception to the name and logo being slightly bigger.
The only thing that is repeated is the Nike swoosh, once in the cheetahs fur and once on the bottom under the name.
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